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Despite the widespread presence of sales jobs and the availability of opportunities in every sector, only a small group truly succeeds in reaching the top in this field and achieving exceptional numbers. The real reason behind many people's struggles in this path is their lack of practical training and the scientific foundation that prepares them to deal with contemporary market challenges. Sales are no longer just an "innate skill," but a science that requires study and mastery.

In this article, we will take you through the fundamental tasks of a sales specialist, highlighting the core skills you need to be an outstanding and successful employee. We will also guide you towards professional excellence through the Certified Business Professional in Sales (CBP - S) certification offered by Macro Development Institute for Training, a global certification designed specifically to place you on the path to professionalism according to international standards.

What is a Sales Representative?

Simply put, a sales representative is the "link" and the bridge between the company and any potential customer. The main task of a sales representative is to persuade individuals or companies to purchase the products and services offered by their company, ultimately achieving actual sales that contribute to the company's growth. A sales representative is not just someone who presents goods; they are the "face of the company" who builds a relationship of trust with the client, listens attentively, and provides the appropriate solution to their problem.

Among the tasks of a sales specialist, which we will detail in the next section, is the ability to search for new clients (Leads), knowing how to give an attention-grabbing presentation, and engaging in smart negotiations to close deals successfully. A skilled representative always keeps an eye on the market and competitors and conveys the client's feedback to the company management for development. This profession requires a person with a long-term vision, high flexibility, and strong persuasion skills.

Since sales skills require study in addition to talent, we provide you at Macro Development Institute for Training with the shortest path to professionalism. Join the "Certified Business Professional in Sales (CBP - S)" certification and master sales with global standards.

What is the Sales Job?

To understand exactly what a sales job is and the tasks of a sales employee, it's important to recognize that it is an integrated system where responsibilities are distributed across different administrative and executive levels:

  • Sales Department Tasks: These represent the umbrella for all sales within the company.
  • Sales Management Tasks: Focuses on setting long-term plans, drawing the sales policy, and determining digital goals (Targets) that the entire team strives to achieve.
  • Sales Supervisor Tasks: This is a direct field leadership role where the supervisor guides the sales team, monitors their daily performance, and provides technical and training support to ensure they adhere to the plan.
  • Sales Coordinator Tasks: This role focuses on administrative and logistical support, such as organizing schedules, preparing invoices and contracts, and ensuring smooth communication between the sales team and other departments like warehouses and finance.
  • Sales Representative Tasks: This is the executive task in the front lines, involving direct communication with clients, building relationships, presenting products, and convincing the client to complete the purchase successfully.

Sales Specialist Tasks

To become a professional, you must know that the tasks of a sales specialist vary depending on the company size and the industry type. However, there are "constants" that represent the backbone of the profession, and these are what we will mention:

Core Tasks of a Sales Specialist

The core tasks of a sales specialist are the essence of the job, and without them, there would be no sales at all:

  • Lead Generation: The first step is finding people who are genuinely interested in what you offer, whether through phone calls, emails, or even social media.
  • Achieving Sales Goals: This is the task that occupies every sales person's mind; reaching the sales numbers required from you monthly or annually and trying to exceed them.
  • Negotiating Contracts and Prices: A smart sales employee knows how to convince the client with a suitable price while also protecting the company's interests. This is one of the key sales skills that must be acquired.
  • Presenting Products and Explaining Features: Whether online or face-to-face, you must know how to explain to the client that your product is the magical solution to their problem.
  • Adhering to Professional Ethics: Honesty and integrity in presenting the product are what build your reputation and your company's reputation over time.

Supporting Tasks of a Sales Specialist

These are tasks that support the sales process, even though they are not direct sales activities. However, they contribute to the success and continuity of the sales process:

  • Building Long-Term Relationships with Clients: Sales doesn't end once the deal is closed; post-sale follow-up is what makes the client return for another purchase and bring in new customers.
  • Cooperation with Other Departments: Sales team members coordinate with marketing and customer service to achieve the common goal of increasing sales, which is part of the basic tasks of the sales department.
  • Market and Competitor Research: A sales employee must study competitors thoroughly.
  • Continuous Skill Development: A sales employee must learn new negotiation and communication methods and stay updated with technology.
  • Managing Documents and Reports: Organizing deal papers and recording data on the company's CRM system are essential tasks for a sales specialist.

Now, you can learn how to execute the tasks of a sales specialist professionally through the "Certified Business Professional in Sales (CBP - S)" certification. Register now for the sales management training course and secure your place among the sales professionals. After discussing the detailed tasks of a sales specialist, it's time to talk about the leader who directs the entire sales process, the Sales Manager.

Sales Manager Job Tasks

Simply put, the Sales Manager is responsible for leading the team to achieve the company's goals. This is not a supervisory role, but a blend of leadership, analysis, and responsibility for revenues. Some of the sales management tasks carried out by the manager include:

  • Setting Sales Goals: The manager does not set imaginary target numbers but rather based on the analysis of old and new data.
  • Creating Sales Plans: The manager charts the path for the team, sets the strategies and methods to be used, and may run A/B testing to determine the best plan.
  • Training and Developing the Team: The manager and supervisor discover the weaknesses of the salespeople and provide necessary training, whether in groups or one-to-one.
  • Motivating the Team: A distinguished manager knows how to create a motivational atmosphere and sets up incentive programs and rewards that encourage everyone.
  • Managing Major Accounts: The sales manager oversees the company's important clients personally or intervenes when necessary to close deals successfully.
  • Recruitment and Hiring: The manager participates in selecting new sales representatives and training them at the start of their journey (Onboarding).

To achieve the tasks of a sales specialist and manager, the real secret lies in personal and professional skills. What are the sales skills that make a difference and help close the toughest deals? This is what you will learn in the next section.

Sales Employee Skills

To succeed in executing the tasks of a sales specialist, you must have a set of skills that you know how to use at the right time. There are many sales skills, but we will mention the top 7 skills that anyone who wants to master sales should focus on:

  • Deep Product Knowledge: It's hard to sell a product you don't know anything about. You should be fully aware of every detail of your product to confidently answer any question.
  • Communication Skills: This is the foundation of the job; you need to know how to convey your idea clearly, whether on the phone, via email, or in a face-to-face client meeting.
  • Negotiation Skills: Aiming for a "Win-Win" agreement that satisfies the client and serves the company's interests, this is one of the most powerful sales skills.
  • Active Listening: Listen more than you speak. Pay close attention to the client, understand their problem, and provide them with the correct solution.
  • Time Management: One of the most important skills, managing your time between calls, meetings, and reports.
  • Problem-Solving Ability
  • Using Technology: Knowing how to use CRM systems, modern communication tools, and social media.

Now that we have discussed the skills and tasks, you're probably asking yourself: Is this job really suitable? The truth is that a sales job is a journey filled with both rewards and challenges. To give you the full picture, let's look at the advantages and disadvantages of a sales career.

Advantages and Disadvantages of a Sales Job

Like any job in the world, sales has its "bright side" that attracts people to it, and its "challenging side" that requires a strong personality.

Sales Representative Advantages

Some of the advantages of being a sales representative:

  • Uncapped Income: In sales, your effort turns into money. The more you sell, the more commissions and incentives you earn.
  • Flexibility in Time and Place: Most sales jobs offer freedom in organizing your day, and you can work from anywhere. The most important thing is the results.
  • Wide Social Network: Your day is filled with meetings with new people and different personalities, helping you build a very strong network.
  • Skills Useful for Life: The skills you learn, such as negotiation and persuasion, will benefit you in other jobs or even in your personal life.

Sales Representative Disadvantages

As for the disadvantages of a sales job:

  • Constant Target Pressure: The tasks of a sales specialist are always tied to numbers that need to be achieved, creating a constant mental pressure.
  • Dealing with "Rejection": You will hear "no" a lot from clients, and you must have patience and emotional flexibility to avoid letting rejection affect your performance.
  • Unstable Income Sometimes: Since a large part of your income depends on commissions, it can fluctuate from month to month.
  • Work-Life Balance: Sometimes, clients may need to meet you late or you might have to travel frequently. This requires very high time management.

Sales Specialist Salary in Saudi Arabia

Based on the latest estimates, a sales specialist salary in Saudi Arabia typically ranges between 4,092 SAR and 5,396 SAR per month, with an average of 4,747 SAR for employees with 4 to 5 years of experience.

However, it's important to note that these are base salaries, because in the sales world, commissions and incentives (Commissions) make a real difference and can double or triple the number depending on your skills in executing the tasks of a sales specialist and hitting your targets. The more skilled you are and the better you are at closing tough deals, the higher your income potential in the Saudi market.

Certified Business Professional in Sales (CBP - S)

At Macro Development Institute for Training, we offer you the Certified Business Professional in Sales (CBP - S) certification, which will give you true professionalism. Through this certification, you will not only learn what a sales job entails, but you will also learn the scientific and practical foundations of modern sales methods. The certification covers:

  • Successful sales steps from beginning to closing the deal.
  • How to build strong and lasting relationships with clients.
  • Effective strategies suited to the Saudi and Gulf market.

In the end, choosing a sales career is choosing a future filled with challenges and big financial rewards, provided you understand the tasks of a sales specialist and continuously develop yourself.

Now you have the opportunity to get the Certified Business Professional in Sales (CBP - S) certification from Macro Development Institute for Training at a fantastic 17% discount, from 2,116 SAR to only 1,750 SAR. Contact us now at the best training center in Riyadh and seize the opportunity to start your journey to professionalism at the best price.

Frequently Asked Questions

What is the job title of a sales employee?

Job titles vary depending on experience and role, but the goal is always to increase profits. The most common titles are Sales Representative, Sales Specialist, Sales Coordinator, and Sales Supervisor.

What is written in the job description for a Sales Specialist?

The job description focuses on the sales specialist's tasks in achieving targets, managing client relationships through CRM, using negotiation skills to close deals, and submitting regular reports to sales management.

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